Artificial intelligence (AI) is revolutionising the way we shop online, transforming it into a more efficient and personalised experience. By harnessing AI, shoppers can uncover the best deals on products and services, saving both time and money. Here’s how AI is reshaping online bargain hunting and how you can take full advantage of this cutting-edge technology.

1. Price Tracking Tools

AI-driven price tracking tools monitor price changes for the items you’re interested in, notifying you when prices drop or reach their lowest point. Platforms like CamelCamelCamel for Amazon and Honey for a wider range of online shops use AI to analyse historical data and predict price trends. These tools make it easy to time your purchases for maximum savings

Our personal favourite is a crowd sourced list of deals on a site called HotUKDeals. In fact our friends at BrickLab use it to obtain the best LEGO deals and news

How to Use It:

• Add items to your wishlist or tracking tool and let the AI do the rest.
• Use predictive insights to decide whether to buy now or wait for better deals.

2. AI-Powered Voucher Finders

Gone are the days of manually searching for promo codes. AI-powered browser extensions like Honey and VoucherCodes automatically scour the web for active vouchers and apply them at checkout. These tools learn which codes are most effective, ensuring you never miss a saving.

How to Use It:

• Install a voucher-finding extension in your browser.
• Shop as normal, and let the AI apply the best discounts at checkout.

3. Personalised Recommendations

AI algorithms analyse your shopping behaviour, preferences, and browsing history to suggest deals tailored specifically to you. Platforms like Amazon and eBay use machine learning to display items you’re likely to buy, often highlighting discounts or bundled offers.

How to Use It:

• Check the personalised recommendations section on shopping platforms.
• Enable notifications for deal alerts based on your preferences.

4. Dynamic Price Comparison

AI-powered price comparison sites and apps like Google Shopping and PriceRunner allow you to compare prices across multiple retailers instantly. These tools update prices in real-time, ensuring you always see the latest and best offers.

How to Use It:

• Search for your desired product on a price comparison site.
• Use filters to find the most relevant deals, such as free delivery or extended warranties.

5. AI Chatbots for Customer Support

Many online shops use AI chatbots to assist with purchases and answer customer queries. These chatbots often have access to exclusive discounts or can guide you to items with ongoing promotions. Some bots even negotiate on your behalf, such as requesting refunds or securing loyalty discounts.

How to Use It:

• Interact with chatbots to ask about discounts or hidden deals.
• Look out for exclusive promotions offered by chatbot assistants.

6. Automated Cashback Services

AI-powered cashback platforms like TopCashback and Quidco integrate with online retailers to reward you with a percentage of your purchase amount. These tools track purchases and ensure cashback is credited to your account automatically.

How to Use It:

• Sign up for a cashback service and activate it before shopping.
• Look out for bonus cashback offers during sales or promotions.

7. Voice Assistants for Deal Hunting

Smart voice assistants such as Alexa, Siri, and Google Assistant are increasingly equipped to help you find deals. Simply ask your assistant to search for discounts or promotions on a particular product, and it will provide suggestions based on your preferences and location.

How to Use It:

• Enable shopping features on your voice assistant.
• Use commands like “Find me the best price for…” to discover bargains.

8. AI-Enhanced Loyalty Programmes

Retailers are using AI to personalise loyalty rewards. AI analyses your shopping habits to offer targeted discounts, early sale access, and bespoke perks. UK examples include Tesco’s Clubcard and the Boots Advantage Card, both of which leverage AI to provide a better customer experience.

How to Use It:

• Join loyalty schemes and keep your profile up to date.
• Use retailer apps to monitor and redeem points for discounts.

Final Thoughts

Artificial intelligence is an invaluable ally for online shoppers, providing tools and insights to help you find the best deals. Whether it’s tracking prices, discovering vouchers, or receiving tailored recommendations, AI simplifies the online shopping experience and maximises savings.

By embracing AI-driven tools and strategies, you can make bargain hunting more straightforward and rewarding than ever before. Start exploring these technologies today and enjoy smarter shopping!